• $29.83 Full Synthetic Oil & Filter Change.
  • Artprize 10
  • 2018 Honda Civic Sedan LX CVT
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  • 2018 Honda Accord Sedan LX CVT
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    Per AHM new retail sales for 2017.

    Honda Dealer
    In Michigan

    See Why

    Per AHM new retail sales for 2017.

    Red stripe
    Closer than you think

    Serra Honda Grandville Proudly Serves Grand Rapids & West Michigan with New & Used Cars, Affordable Auto Service, and Friendly Customer Care

    The entire team at Serra Honda Grandville is dedicated to providing you “The Best Dealership Experience of Your Life!” Whether you visit us for an oil change or to purchase a new vehicle, we want your experience to be positive all around. To make things convenient, we're located only 12 minutes outside of Grand Rapids off of I-196 at 44th Street, in Grandville, MI just around the corner from RiverTown Crossings Mall. We proudly serve not just Grandville, but also the entire Grand Rapids area and all of West Michigan with excellent auto service, genuine customer care, and a great selection of new, Certified Pre-Owned, and used cars to fit all budgets.

    Our team of unintimidating, welcoming, friendly, and understanding sales professionals is ready to help you find the right vehicle for your needs and budget. Our well-stocked inventory includes the newest Honda Civic, Accord, Fit, Clarity, HR-V, CR-V, Pilot, Ridgeline, and Odyssey models! We offer competitive pricing along with rebates and incentives to help you get the car you want. Feel free to request more information about any of the cars that you see in our inventory and ask about our auto financing options by calling (877) 236-9113.

    We've built our dealership on the belief that shopping for a new car, getting it financed, and taking care of it with routine maintenance should be an enjoyable experience. We want Serra Honda of Grandville to be the best dealership experience of your life! Our dealership is fun, bright, and clean, while our lot is organized and easy to explore. Families with children are more than welcome to visit us at 4260 Kenowa Ave SW, Grandville, MI 49418.

    We, at the new Serra Honda Grandville, formerly RiverTown Honda, look forward to continuing to serve Grandville, Georgetown Twp., Wyoming, Byron Center, Hudsonville, Kentwood, Ada, Forest Hills, Comstock Park, Walker, Grand Rapids, and all of West Michigan as the Honda Grand Rapids dealership with comprehensive automotive buying, leasing, and maintenance services.

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    RiverTown Honda is Now Serra Honda Grandville, A Serra Automotive Dealership

    For over 10 years, West Michigan customers seeking new or used vehicles and fast, fair, and friendly automotive service found what they were looking for at RiverTown Honda in Grandville, Michigan. During that time, we’ve served countless community members and were even named Michigan’s #1 Honda Dealership for 2017. Now, we are happy to announce an exciting new chapter in our dealership’s history, as we will now be known as Serra Honda Grandville.

    At Serra Honda Grandville, you can still expect to receive “The Best Dealership Experience of Your Life”, now just simply under a new name. We have changed our name to better align with our family of car dealerships, Serra Automotive. There will be no changes to our service, inventory, or dealership location. We still continue to be your Honda Grand Rapids dealership but now as Serra Honda Grandville.

    We are currently making updates throughout our website to reflect our new name, Serra Honda Grandville, and we thank you for your patience during this transition.

    Get Auto Service and Routine Maintenance at Your Honda Grand Rapids Dealership

    Our professional Service and Parts team members wish to help you, and all of our customers in the Greater Grand Rapids area, keep their vehicle running safely. We specialize in routine maintenance, including oil changes, tire rotations, brake repair, alignments, and more, as well as replacement services for your car battery, wiper blades, belts & hoses, headlight bulbs, air filters, tires, and much more. We not only service Honda models, but our technicians are trained in working with all makes and models, both foreign and domestic. We're also proud to offer a wide selection of Honda OEM and aftermarket parts to help you save.

    Visit our large, state-of-the-art Service Department at Serra Honda Grandville, a Serra Automotive dealership, for an honest assessment and affordable pricing for maintenance services, auto repair, and parts. Our certified service technicians are committed to upholding the highest standards of auto service and wish to help keep your car in excellent condition. We understand that your car is an investment, but also that you have a budget. We'll never upsell you on services you don't need. Additionally, we know how important your car is and will always treat it with gentle care when it's at our Service Center.

    Community involvement

    We're Driving for Change In & Around Grand Rapids

    We are proud to be located in West Michigan and are committed to serving our community. We stay involved by partnering with other local organizations and non-profits to sponsor or host events and participate in charities that drive change and benefit the people in our area. Organizations we've partnered with in the past include the Grand Rapids Dream Center, A-T Children's Project, D.A. Blodgett St. John's Big Brothers Big Sisters, JQ 99.3, H.U.G.S Ranch of Byron Center, Family Promise of Grand Rapids, and Georgetown Harmony Homes. At Serra Honda of Grandville, your #1 Michigan Honda dealership of 2017, we believe it is a privilege to serve our community with more than just a great selection of vehicles!


    Mon - Thur
    8:30AM - 8PM
    8:30AM - 6PM
    9AM - 4PM


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    7AM - 6PM
    8AM - 3PM