OUR DEALERSHIP

Visit Serra Honda in Grandville for All of Your Automotive Needs

At Serra Honda (formerly RiverTown Honda) in Grandville, MI, we've centered our business around the belief that shopping for a new car and taking care of your investment should be a pleasant experience. We've been in business for over 10 years in Grandville, MI and keep the same goals: to provide you the best dealership experience of your life and serve all your automotive needs. Our friendly staff is ready and willing to help you, whether you have questions about financing and rebates or are in need of auto service. Visit our friendly West Michigan Honda family located at 4260 Kenowa Ave SW, Grandville, MI 49418. We’re happy to serve our customers Grandville, Wyoming, Byron Center, Georgetown Twp., Hudsonville, Holland, Kentwood, Comstock Park, Grand Rapids, West Michigan, and beyond.

New vehicles Start Shopping Our New Vehicle
Inventory!

Shop A Wide Selection of the Newest Hondas in the Grand Rapids Area

Let us welcome you into a dealership atmosphere that is comfortable and inviting. With an enthusiastic sales team to help you, you’ll enjoy shopping for your new car our Serra Honda (formerly RiverTown Honda) Dealership in Grandville. We offer a great selection of new Hondas, including popular models such as the Civic, Accord, and CR-V, as well as the HR-V, Fit, Clarity, Pilot, Ridgeline, and Odyssey. You can see everything we have available by checking out our inventory online. Start shopping for your new Honda vehicle now, and once you have found the sedan, SUV, or truck you’re interested in, give us a call to schedule a test drive, or stop by at your convenience to experience it in person.

Used vehicles Start Shopping Our Used Vehicle
Inventory!

Shop Certified Pre-Owned Hondas and Used Vehicles at Serra Honda Grandville

Whether you are looking for a used car or Certified Pre-Owned Honda, our friendly sales staff is ready to help you make a great decision for your budget. All you have to do is tell us what you are interested in! You can also take a look at our current selection of reliable used cars and Certified Pre-Owned Hondas in our inventory online. We offer a fantastic selection of used cars, trucks, SUVs and crossovers of various makes and models at our used car dealership in Grandville, near Grand Rapids.

Financing Apply Now & Get Pre Approved
Online Today!

Get Financed for New and Used Auto Loans in Grandville, MI

At our dealership, we offer many different opportunities to tailor your auto loan to fit your budget. The credit specialists in our Financing Department will work to get you approved for an auto loan with the lowest interest rate available so you can get into the vehicle you want. At Serra Honda Grandville (formerly RiverTown Honda), we want to provide you with the assistance and care you deserve. Call or visit us today to find out what financing options are available to you.

Service center Schedule a Service Appointment
Online Today!

Affordable Auto Service and Routine Maintenance for All Makes and Models - Cars, Crossovers, SUVs, Trucks, and Vans

Our large Service Department at Serra Honda Grandville (formerly RiverTown Honda) provides fast and affordable auto service and routine maintenance for all makes and models, including all Honda vehicles. We are also pleased to offer a comprehensive menu of services to meet your needs at competitive, affordable prices along with a selection of coupons to help you save even more. You'll enjoy getting to sit back and relax in our comfortable waiting area, complete with a dedicated area for children, a large TV, free Wi-Fi, a smartphone charging station, and free popcorn, while we take care of your car maintenance needs.

Parts center Request a Part from
Serra Honda Grandville Today!

OEM Honda Parts and Accessories at Serra Honda Grandville

We carry a wide variety of OEM Honda and factory auto parts to keep it running in top condition in the event that any internal components have become disabled or are in need of replacing. We also offer quality aftermarket or generic parts for all makes and models and a great selection of Honda accessories. Call our Parts Department at (888) 562-4834 or fill out a request form online to let us know what your car, truck, SUV, or crossover requires and we'll make sure you get what you need. If you’re not sure what part your vehicle needs or are looking for genuine parts to fit your Honda, visit our Parts Department at Serra Honda Grandville (formerly RiverTown Honda)!

Sales

877-236-9113
Mon - Thur
8:30AM - 8PM
Fri
8:30AM - 6PM
Sat
9AM - 4PM
Sun
Closed

Service

866-574-4228
Mon-Fri
7AM - 6PM
Saturday
8AM - 3PM
Sun
Closed

Parts

888-562-4834
Mon-Fri
7AM - 6PM
Sat
8AM - 3PM
Sun
Closed