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The Serra Honda Grandville Experience is Unlike Any Other!

At Serra Honda Grandville (formerly RiverTown Honda), it's our goal to be different. The Serra Honda Grandville (formerly RiverTown Honda) experience is unlike any other retail experience in so many ways, which is something you'll better understand in person. For now, get to know our caring team, our family-friendly environment, our excellent service department, and our community involvement efforts. They're the unique ingredients that, together, make for a positive dealership experience all around! Whether you're on the hunt for a new Honda, a used car of another make and model, or reliable auto service, we're here to help make it easy, affordable, and fun.

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Our team

Our Caring Team is Ready to Assist with All Your Auto Needs

Our employees are your friends, neighbors, and family members, and they work at Serra Honda Grandville (formerly RiverTown Honda) for a great reason: they care. Each and every sales consultant, service advisor, and receptionist will treat you like family, because as a customer at Serra Honda Grandville (formerly RiverTown Honda), you are a part of our family! We're more than happy to provide our community the best service possible, regardless of your auto needs and budget.

Our community

Our Community Involvement Helps Us Drive for Change In & Around Grand Rapids

At Serra Honda Grandville (formerly RiverTown Honda), we're humbled to be a small part of West Michigan and the Grand Rapids community. We proudly support the community of Grandville, and the surrounding areas of Wyoming, Byron Center, Hudsonville, Georgetown Twp., Kentwood, Comstock Park, Grand Rapids, and beyond. We regularly give back to wonderful organizations, non-profits, and businesses in the area with donations. We also partner with local organizations to hold fun fundraising events. As they say, "all ships rise with the tide!"

Our enviroment

Our Fun & Family-Friendly Environment Welcomes You with Open Arms

Car dealerships can be intimidating, but that's just not our style! We strongly believe that your dealership should be a place you actually want to go. We're proud of our updated, bright, fun, and family-friendly dealership environment. Whether it's the big Mylar balloons, the colorful signs all around you, the dedicated kids waiting area, the comfortable seating, or the free popcorn you enjoy the most when you're at Serra Honda Grandville (formerly RiverTown Honda), know that it's on purpose. It's all for you and we welcome you with open arms!

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Our service

Our Excellent Service Department Keep You Safe Beyond the Dealership

We're not just here to sell you a car; we genuinely care about your safety beyond the dealership. We service cars, trucks, crossovers, SUVs, vans, and other vehicles of all makes and models at Serra Honda Grandville (formerly RiverTown Honda). Our comprehensive, knowledgeable service advisors will always ensure you get you a great deal on service and parts and that you leave in a completely safe and reliable vehicle. We've built our Service Department to provide you an easy, affordable, and surprisingly fun vehicle service experience.

Our experience

Let Us Provide You the Best Dealership Experience of Your Life in Grandville, MI

When we say we want to provide you the best dealership experience of your life in Grandville, MI, we mean it! It's our goal to be different from the other dealerships. We want Serra Honda Grandville (formerly RiverTown Honda) to be a place that you want to go, instead of a place you need to go. Whatever your auto needs, we're here to support you. Make sure to connect with us on social media or stay tuned to the website to get information on upcoming Drive for Change events. Take advantage of our online scheduling for vehicle service and our always-updated inventory for online vehicle shopping. Get to know our team by visiting our staff page or stopping by the dealership at 4260 Kenowa Ave. SW, Grandville, MI 49418. We look forward to seeing you!


Mon - Thur
8:30AM - 8PM
8:30AM - 6PM
9AM - 4PM


7AM - 6PM
8AM - 3PM


7AM - 6PM
8AM - 3PM