OUR DEALERSHIP

Privacy Policy

Financing

Legal Site Disclaimer

We attempt to update our website in a timely manner, however RiverTown Honda cannot guarantee that the inventory shown will be available at any of our dealerships. We cannot be responsible for typographical and other errors, including data transmissions or software errors that may appear on the sites. If the posted price, incentive, offer or other service is incorrect due to typographical or other error we will only be responsible for honoring the correct price, incentive or offer. We make every effort to provide you the most accurate, up-to-the-minute information however when you are ready to purchase products or services, it is your responsibility to verify with us that all details listed are accurate. Mid-model-year manufacturing changes, as well as dealer-added accessories on the actual vehicle may differ from the options and features shown. MSRP is provided by the manufacturer for informational purposes only. Actual pricing and vehicle information must be verified by us at the time of purchase. Images shown may not necessarily represent the configurable options selected or available on the vehicle.

General Statement

This document describes River Town Honda's policy regarding standard information collected in normal web site usage as well as information you provide when you visit our web site. The amount and type of information received depends on how you use our site. It is our goal to make sure you understand how we collect and use information through this website, and how you can contact us if you have any questions or concerns. We value our customers and through this communication of our data handling practices we hope to facilitate a trusting and long-lasting relationship with you.

This site integrates other web sites and may be integrated into other web sites. We urge you to review the privacy policy of each site that requests information from you before providing your information, especially those that require personal or financial data.

Our Organization and Website

We are a franchise dealer of Honda brand products and services. This Privacy Statement describes the way that this website, and all other RiverTown Honda Websites, collect and use the personal and non-personal information about you that we collect or that you provide through our websites. Our website provides information about certain brands of products including Honda brand automobiles. Although we are an affiliated franchise dealer of Honda products and services, we make no representations on behalf of Honda or their affiliated companies. The business purpose of this website, and all our websites, is to provide you on-line information about our dealership(s) and our products and services. This On-Line Privacy Statement outlines the information we may collect and how we may use that information in the course of conducting our business. This statement describes the protections in place against collecting and using children's data. 

Personally Identifiable Information We Collect From You and Methods of Collection 

During a normal visit to our site personally identifiable information about you, such as your name, mailing address, email, and telephone number, is not collected unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our website(s); however you may be unable to participate in certain promotions, have an order fulfilled or receive product information (such as a quote on a product) or qualify for a credit application, if applicable.

Our primary goal in collecting personal information from you when you visit our website is to provide you with the information you need about our products and services. For example, we will ask you for personal information in order to fulfill your request for information on a particular vehicle, service or incentive. We will use this information to contact you regarding the same. This information may be used in order to provide you with products that you may be interested in or to improve our service or functionality and ease of use of our website. In some cases, an email notification may be generated to inform you of receipt of your request or information. This is the case when you choose email as the method of communication for fulfilling the request.

We also may collect different types of customer information from a number of sources in meeting your products and services needs. We collect information to: identify you; learn about your situation; help us assess requests for products and services, confirm facts about you and help us deliver requested products and services. We may obtain customer information from a variety of sources.

How We Use the Personally Identifiable Information We Collect

Personally identifiable information collected on our website or other integrated sites may be used to:

  • Fulfill a site user request such as send marketing or promotional materials, including e-mails, or other information
  • Fulfill and deliver an order for goods or services such as a request for quote
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Contact you if necessary in the course of processing or shipping an order for products or services
  • Generate site analytics to help improve our site layout, content, product offerings and services
  • Compile user data that is stored in our or other corporate databases and that may be used for marketing and other permissible and appropriate purposes
  • Match personal data collected here with data about you collected offline
  • Comply with legal requirements
  • Other permissible business uses

Information We Collect From You and Methods of Collection

During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. During normal use, our website does collect "aggregate" information, which is non-personally identifiable information.

You can visit River Town Honda's web site to read product, company, and other information. The only information we collect and store during normal web site usage is the name of your Internet service provider, the web site you last visited, the pages you request, and the date and time of those requests. We collect this information to generate statistics and measure site activity to improve the usefulness of customer visits. This information is shared only within River Town Honda.

We do not track these items on an individual basis that identifies you, but rather accumulate this info on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, recognize peak usage times and analyze potential site redesign.

When you visit our website a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The data generally gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.

At times, particularly when you use one of our on-line services (i.e., new-car buying, used-car buying, River Town Honda's on-line credit application, etc.) River Town Honda may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to fill out any one of these forms. If you choose to use one of these on-line services, however, River Town Honda may require that you provide information, which may include your name, mailing address, e-mail address, social security number or other personally identifying information. When you submit personal information to River Town Honda, you understand and agree that River Town Honda may access, store, and utilize your customer profile information. We may share information about your personal information with reputable credit reporting agencies as authorized under federal and state laws, but only as lawfully permitted or required. We collect this information for a variety of reasons, including but not limited to informing you of special offers, and other products and services from River Town Honda.

While we have not done so at this time, in the future we may contract with other reputable companies in our efforts to offer you additional attractive products and services. If you do not want the information you provide to River Town Honda to be shared with other companies, please indicate this preference when you provide the information to River Town Honda in the comments section. Of course, we will honor your request.

On some pages of our site we may allow third-party advertising partners to set web tracking tools (e.g., cookies and web beacons) to collect anonymous, non-personally identifiable information regarding your activities on those pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering future targeted advertisements to you when you visit other sites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising."

A "cookie" is a small text file or text identifier placed on your computer to assist us in providing customized services. We use cookies to provide you with a convenience feature to save you time and provide a more personalized experience on our site. For example, you may log on once during a visit and will be able to access multiple servers without having to log on again and again. We also use the information for internal research on our user's demographics, interests, and behavior to better understand our visitor's preferences. We may use cookies provided by Google. You have the ability to accept or decline cookies. You may elect to refuse cookies. Please refer to your browser Help instructions to learn more about cookies and how to manage their use.

There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features.

River Town Honda's privacy practices are designed to provide a high level of protection for your personal information and our computer systems.

How We Use the Aggregate (Non-Personally Identifiable) Information We Collect

Non-Personally identifiable information collected on our website or other integrated sites may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs

We utilize session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • Involves the use of a third party vendor acting on behalf of us
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other websites or to track other events within or across this and other websites
  • May be shared with other entities where deemed appropriate

Sharing Your Information

Personal information you provide to us in the course of requesting a product or service through this website may be gathered and stored in our database and subject to applicable legal restrictions in one or more other associated corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other associated websites.

We do not sell, rent, share or otherwise provide your personally identifiable information to others except as stated and as otherwise permitted by law. We may share personal information that we collect about you with other companies within our family of companies or subsidiaries or our business partners and affiliates. Our "family of companies" is the group of companies related to us by common control or ownership. Our business partners and affiliates may include other companies that provide related products or are integrated on our website. We share information within this "family" as a normal part of conducting business and offering products and services to our customers. We may also share personal information with Honda and their subsidiaries and affiliates who in turn may share personal information that you provide to us as permitted by applicable federal or state personal information sharing restrictions. This sharing may be desirable in order to honor your request for a price quote on a vehicle, to provide information for purposes of contacting you in the regular course of business and for other permissible uses.

We will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on our dealership(s), our family of companies, Honda including their subsidiaries and affiliates or the site; (b) protect and defend the rights or property of our dealership, our family of companies, Honda including their subsidiaries and affiliates and this site; and, (c) act under exigent circumstances to protect the personal safety of users of our dealership, our family of companies, Honda including their subsidiaries and affiliates, their web sites, or the public.

Site metrics for our website may be shared within our family of companies and within Honda Companies including their subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

Links to Other Sites We may provide links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you can understand how those sites collect, use and share your information. We cannot be responsible for the privacy policies or other content or data handling practices on other websites. For instance, this site may integrate an on-line financing application to provide you with specific financial services that you may request. Be sure to review their privacy statement prior to providing personal or financial data.

Children's Privacy

We do not intend to collect personal information from children under 13 years of age. If a child has provided us with personal information a parent or guardian of that child may contact us (contact information shown below) if the parent or guardian wants the child's information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information collected on this site.

Contacting Us

If you have any questions or comments concerning this privacy statement or have any questions regarding the contents of this website please contact us at (877) 236-9113.

Copyright Notice

All text, images, graphics, animation, videos, music, sounds, UI, data and other materials on this site are subject to the copyrights and other intellectual property rights of the dealership, Honda Companies, and our affiliated companies and licensors. Materials may not be copied for commercial use or distribution, nor may these materials be modified or reposted to other sites.

Trademark Notice

All trademarks displayed on this site are subject to the U.S. trademark rights. These trademarks include, but are not limited to, product brand names, vehicle model names, slogans, and logos and emblems. The unauthorized use of any trademark displayed on this site is strictly prohibited.

Financing Center

Why You Should Apply for Credit Online?

It is convenient and it saves time You can see what financing terms are within your budget Use this info when you get to the dealer

What About Security?

Your personal information is secure with RiverTown Honda. All information is encrypted and protected.

Your Privacy is Important to Us.

Any information you give us will only be used to make a credit decision.

We reserve the right to change our Privacy Policy. A revised Privacy Policy will only apply to data collected subsequent to its effective date.

Financing Disclosure

I understand that you Rivertown Honda will review my application on behalf of itself or on behalf of affiliated entities that provide automotive financial services to dealers.

I understand this partial application may not provide sufficient information to make a credit decision. If this occurs, I agree to provide the additional information required to Rivertown Honda. If I do not provide this information, I understand my application will be incomplete.

In order to successfully transmit and receive the information and disclosures related to this credit application, I understand I must have: an active Internet connection; a browser capable of sending and receiving secure information; and the ability to print pages from this Web site for my records.

I consent to receive the information, follow-up communications, and disclosures related to this credit application and any subsequent credit transaction from you, your affiliates, agents and service providers, in writing, verbally, or electronically. This consent includes, but is not limited to, contact by manual calling methods, prerecorded or artificial voice messages, text messages, emails and/or automatic telephone dialing systems using any e-mail address or any telephone number I provide, now or in the future, including a number for a cellular phone or other wireless device, regardless of whether I incur charges as a result. I have reviewed your privacy statement above.

After this application is submitted, I can make changes and/or receive all related information and disclosures in writing at Rivertown Honda by contacting the Rivertown Honda credit application center at (877) 236-9113, Mon - Fri, 8:00 AM - 5:00 PM EST. I agree that Rivertown Honda, its affiliates, agents and service providers may monitor and record telephone calls regarding this credit application and any subsequent credit transaction to assure the quality of your service or for other reasons.

I understand that the number of online credit applications I can submit in a day may be limited. I also understand that multiple credit application submissions may result in multiple notices being placed on my credit report.

Sales

877-236-9113
Mon - Thur
8:30AM - 8PM
Fri
8:30AM - 6PM
Sat
9AM - 4PM
Sun
Closed

Service

866-574-4228
Mon-Thur
7AM - 7PM
Fri
7AM - 6PM
Sat
8AM - 3PM
Sun
Closed

Parts

888-562-4834
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7AM - 7PM
Fri
7AM - 6PM
Sat
8AM - 3PM
Sun
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